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Official sponsorship of PistonHeads TV: PHTV

Provided by Haymarket Group Ltd
Opportunity to become official sponsor of PHTV, geared towards becoming the largest motoring video channel outside of Youtube

Tell us about the Opportunity / What is it? is the motoring community that never sleeps. It boasts a heady cocktail of award winning motoring news and editorial content as well as a huge range of extremely active (and very diverse) forums that are home to over 1,000,000 active members. Alongside this it is also the best place to buy or sell a car, being the UK's biggest prestige classified site. With over 130,000 cars for sale at any one time. PistonHeads also houses the PHTV - the best place on the web to enjoy excellent motoring videos. Sponsorship of PHTV is currently available.

What is the Marketing Objective?

Opportunity to build awareness of your brand with the largest motoring community in Europe and target a 90% male audience with 81% in the ABC1 demographic.

How does it work?

PHTV covers supercar reviews, industry news and even our weekly TV show. It is geared towards becoming the largest motoring video channel outside of Youtube. Official sponsorship of PHTV will entail exclusive 100% Skin/Wallpaper tenancy across all key PHTV website pages, along with mentions in the TV series, opportunities to contribute in the video content, 100,000 Double MPU's, 100,000 pre roll videos and a 30 second ad break in the official show. As the official sponsor you also will be given opportunities for exclusive involvment in other Haymarket activity.

Who's used it in the past?

Advertisers with include prestige finance specialists Oracle Finance, tailored insurance providers Adrian Flux, as well as number of other leading brands. There are a number of strong partnerships in place with Zuto, Tyre Giant, Warranty Wise and others that provide comprehensive solutions for visitors. Please contact for further details.

Features / Benefits

Largest Premium car classifieds in the UK & 2nd Largest generic car classifieds in the UK with 130,000 paid for car listings. Largest motoring community in Europe attracting 5 million unique users. 20th largest English forum in the world generating over 40 million + forum posts. PR coverage from The Times and Telegraph, referring to PistonHeads as the "Mumsnet for men" and "the biggest male discussion forum". ( (

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for attracts 5 million unique users
All adultsMale
LocationTimingsMarketing ObjectiveOpportunity Type
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