IFA is the world's leading trade show for Consumer Electronics and Home Appliances and is held in Berlin. 2012 achieved record results with 240,000 attendees. Access IFA allows you to reach an audience of 6.7 million global Future Tech users through associating your brand with; Exclusive native content, IFA editorial coverage, A co-branded event, Social media and Shared video content.

Build brand engagement through a variety of branded competitions, social media activity and editorial content.

As IFA partner your brand will be associated with all Future Tech IFA coverage across 3 distinctive sites (180 Editorial pieces,9 x Exclusive interviews and 15 x Editorial-led content pieces). You will also have the opportunity to work with Future Tech editorial to create tailored IFA content around your brand, products or people. There will be a co-branded Tech industry party / drinks reception held in London post IFA. Event duration of 1 week during September, annually.

HTC sponsored the IFA coverage in 2012.

This will be a successful commercial partnership, providing significant engagement with a core Tech Enthusiast audience, Access to the event and your products for the Future audience, significant scale across relevant verticals and brand association with Europe's leading Technology consumer event.