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Opportunity to partner the Eden Nature Photography competition

Provided by ids
Associate your brand with the flagship factual channel for UKTV, showcasing the best natural history in the world.

Tell us about the Opportunity / What is it?

Eden is the flagship factual channel for UKTV, showcasing the best natural history and adventure content in the world. It celebrates our planet with jaw-dropping, high quality programmes that show the natural world in all its richness. The Eden Nature Photography Competition will search for the very best nature photograph from viewers. Viewers will be able to enter online and the top prize is a holiday of a lifetime and high end camera equipment. Currently on offer is the opportunity to partner with the competition.

What is the Marketing Objective?

Excellent opportunity to associate with high quality nature programming.

How does it work?

The partner will benefit from title association i.e. 'The Eden and 'X' Nature Photography competition' and this would be supported by on-air continuity and promos plus sponsorship. Eden promotional trails would run across the channel as well as cross promoted on other UKTV channels such as Dave, Watch, Gold, Home, Yesterday, Blighty and Good Food. Advertiser to sponsor 'Explore Our World' on Eden - Associate with some of the best nature documentaries in the world such as Life, Planet Earth, March of the Penguins. Sponsorship raises awareness of the brand and competition.

Who's used it in the past?

This is a brand new opportunity - please contact the ids team for details of previous advertisers on Eden.

Features / Benefits

- On the average month, Eden reaches 3.1 million Individuals, of which 1.3 million are ABC1 Adults - Eden has a greater share of audience then National Geographic Wild, and a greater share of the ABC1 Male audience then Animal Planet. - 27% of Eden viewers own a high definition digital camera- 27% more likely than the average TV viewer - 26% use the internet for uploading/sharing photos; they are 30% more likely then the average adult.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kABC1 Adults: 1+ 30% 13,719,000 | 4+ 15% 6,859,500
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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