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Reach kids sponsoring 'Afternoons on Nickelodeon'

Provided by Sky Media
Nickelodeon will create a Sponsorship Strand which will help a brand align themselves with cool, credible programming

Tell us about the Opportunity / What is it?

Sky Media and Nickelodeon are pleased to announce the chance to sponsor 'Afternoons on Nickelodeon', an excellent broadcast and online opportunity. Nickelodeon is the most popular commercial kids channel in the UK and 'Afternoons on Nickelodeon' is the channel's most watched zone. The channel has built its reputation on imaginative comedies, award-winning animation and the very best in live-action entertainment - featuring premium content and Nickelodeon's most popular shows.

What is the Marketing Objective?

'Afternoons on Nickelodeon' is guaranteed to reach kids after school, when they are at their most receptive.

How does it work?

Nickelodeon will create a Sponsorship Strand which will help a brand align themselves with cool, credible programming - with example programming including Victorious, True Jackson, Big Time Rush and iCarley. To compliment the on-air media, Nickelodeon will create an online campaign which will engage kids with your brand! As well as ad media, Nickelodeon will create and host a competition page, giving kids the chance to interact directly with your brand.

Who's used it in the past?

For details please contact Mike Murphy via the contact details below.

Features / Benefits

The strand's average for kids viewing in October was 1.6m and this reached 20% of all kids.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +Reach kids after school, as they relax in front of the TV
0 - 9Both
Kids HH
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jan 12 - 31 Dec 12BUILD AWARENESSSPONSORSHIP / MEDIA
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