Sky Sports News launched on October 1998, a fantastic, engaging channel which focuses on a wide range of sports, and predominantly on football during the August - May football season. The programming is presented by critically acclaimed sports presenters who update on the latest sporting results, team news, etc. Sky Media is proud to announce its Through The Night sponsorship opportunity on Sky Sports News, broadcasting 49 hours a week, Europe's first through the night sports news and information service which continues to break the big sporting stories first.

An excellent opportunity to build awareness of your brand and to target young sport fans

Through The Night is available 8 hrs a day, seven days a week and 365 days a year on Sky channel 405. The transmission times are: 23:00-06:00 Monday to Sunday. A sponsor will receive 2 x 15 second opening & closing credits and 6 x 5 seconds break bumpers (per hour). There is also the opportunity to extending the sponsor association online and to mobile. Sky operate a truly 360 approach to being the first to break sports news and ensures all news is released across broadcast, online and mobile platforms simultaneously.

This is a new opportunity

Sky operate a truly 360 approach to being the first to break sports news and ensures all news is released across broadcast, online and mobile platforms simultaneously. Covering all the major sports - football, cricket, rugby union/league, golf, tennis, boxing and F1 - quality, in depth and exclusive coverage are what Sky is renowned for. Sky Sports is a must buy for any brand seeking associations with a premium sport environment or indeed the elusive male 25-44 audience.