Multi-platform commercial opportunities available with the release of Marvel's Iron Man 3
Marvel's Iron Man 3 is coming to our screens in April 2013. This is an iconic movie brand in its own right, with two previous top performing movies as well as being a key character in Marvel's Avengers Assemble. With one of the best loved actors of our generation; Robert Downey Jr in the title role, Iron Man delivers aspirational Super Hero action at its best. We know the appeal for the movie is high with a male movie-going audience, but Stark's character means the movie resonates with Women and Men of all ages.
There are some exciting commercial opportunitues surrounding the release of Marvel's Iron Man 3. A commercial partner will feature in supporting marketing campaigns leading up to the release and will also have continuous presence across our multi-platform portfolio. This will include TV advertising, social media activity, experiential events, themed promotions and online activity. We also offer partners use of IP and bespoke premiums.
Previous partners of Marvel include Audi, Burger King, LG, Samsung, Kick Energy, Aussie Bum, Kodak and Sky
By associating with this greatly-anticipated feature film from Marvel, you can take advantage of the previous success of Marvel's Avengers Assemble and the excitement surrounding the third Iron Man release. Your brand can take advantage of the super hero themes, the legacy of the character, and reach an extended audience due to the film's broad appeal. Engage your audience in a highly relevant way across multiple platforms and create experiential activities to deepen cosumer engagement with your brand.