A full brand activation package will enable the partner to reach customers through a vast array of live music / theatre events.
Live Nation is actively searching for a bank / card partner across all their UK assets in 2009 onwards. Live Nation has the most live concerts, music venues and festivals in the world and the most comprehensive concert search engine on the web. They are currently offering an opportunity a bank / card to partner with them and build awareness and interact with both current and potential customers.
Corporate Branding, Customer Acquisition, Brand Awareness.
The partnership offers official status at all owned and operated Live Nation venues such as Wembley Arena, Brixton Academy and the Manchester Apollo. There will be preferred card status at all venues. An exclusive 7 day window for bank customers to buy priority tickets for events. Customer competitions (inc venue tours / meet and greet stars). Experiential areas at agreed festivals. VIP hospitality across arenas and a selection of theatre venues. A dedicated website for the bank / card partner, featuring information on music and theatre performances, special offers.
Previously MBNA were the card partner. This is the first time it has been available for a bank / card to gain large scale exposure across Live Nation venues for over three years.
This is a unique and large scale opportunity for a partner to build awareness and interact with customers across Live Nation's assets in the UK. The partnership gives a brand the opportunity to have direct interactions with current and potential new customers.