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Partnership with The Power List from Decanter

Provided by Time Inc. UK
IPC are offering advertisers the opportunity to target AB adults through partnership with The Power List on

Tell us about the Opportunity / What is it?

The Decanter brand is world renowned. Its readers and browsers are some of the most wealthy and influential in the elite world of wine. The Power List the list of the Top 50 most important people in wine, the people that influence what is in our glass. It is the 'Times Rich List' for Wine Buffs and normally includes journalists, trade, wine merchants, restaurateurs and sommeliers. It is an example of the most wealthy sophisticated people in this reputable industry. This is an opportunity to partner up with the most reputable wine brand in the UK.

What is the Marketing Objective?

Build awareness of your brand with a wealthy and sophisticated audience.

How does it work?

Partnership with the Decanter Power List includes:- Fully branded co-branded microsite in association with your brand; Sponsored online poll with all content published with comment, Top 10 Series sponsored and a sponsored video with the editor of Decanter. IPC can further develop the reach through our wider affluent portfolio of passionate browsers across, and IPC's wider network of hard-to-reach wealthy people. We can offer traffic drivers across our upmarket sites, e-newsletters and co-branded banner on the homepage of

Who's used it in the past?

Please contact a member of the IPC team for details of previous advertisers.

Features / Benefits

The Power List is the Go To list for the Wine Industry. It is a unique and under-the-radar way of hitting the truly wealthy, people that are happy spending and enjoying their lifestyle. This audience is incredibly difficult to reach as they are upwardly mobile and at the top of their business game. It is the perfect way to reach these consumers within their leisure time, having fun and open to intelligent branding. This package is unique, different and offers fantastic branding opportunities as well as ROI and unique content.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k476k page views and 116k unique users. AB adults, 90% male.
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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