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Pearl and Dean's Halloween Horror Pack

Provided by Pearl and Dean Cinemas Ltd
A great opportunity for your brand to advertise on-screen and gain association with key horror films in cinemas this halloween.

Tell us about the Opportunity / What is it?

Pearl and Dean are offering your brand the chance to advertise on-screen and gain great association with key horror films this halloween. The campaign will position your ad before this years must see scary movies - Let Me In, Burke and Hare, Skyline, Saw VII & Paranormal Activity 2. We expect the campaign to deliver estimated admissions of just over 2m admissions.

What is the Marketing Objective?

Excellent opportunity to build awareness of your brand with a captive cinema audience.

How does it work?

Run a 30" advertisement on all Pearl and Dean screens showing five of this years scarriest films. Our cinema portfolio includes circuits such as Vue, Showcase, Empire and AMC. For each of the films the advertiser will run for 5 consecutive weeks. We estimate the advertisement will show on approximately 750 screens each week.

Who's used it in the past?

Brands that have previously bought into horror films include Sony, XBox and Strongbow.

Features / Benefits

The Film Focus package is ideal for targeting a specific audience or film whilst minimising film product wastage. Buy into Pearl and Dean's Horror pack and receive a special rate discount of 55% off the ratecard campaign cost.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kEstimated Admissions of 2,081,630
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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