This idea is archived

Pearl & Dean's Tron Legacy Film Package

Provided by Pearl and Dean Cinemas Ltd
Give your brand the oppoprtunity to associate themselves with one of the biggest releases of the year, Tron Legacy.

Tell us about the Opportunity / What is it?

Pearl and Dean provide advertisers, with innovative communication solutions to capture the imagination of cinemagoers via a wide range of both above-the-line and below-the-line media solutions. One of Pearl & Dean's most popular buying routes is the film focus package. This opportunity is for advertisers to associate themselves with one of the biggest releases of the year, Tron Legacy, sequel to the 1982 science fiction film Tron. Shot in 3D and played out in over 200 Pearl & Dean 3D screens, this is a film not to be missed!

What is the Marketing Objective?

Excellent opportunity to build awareness of your brand with a captive cinema audience.

How does it work?

By buying into a specific film such as Tron Legacy, the advertiser will be present in all Pearl & Dean screens showing this film. Our cinema portfolio includes circuits such as Showcase, Empire and AMC.

Who's used it in the past?

Many advertisers have bought into film packages. For example, Omega in Quantum of Solace, Nivea in Sex and the City, CBBC in Shrek Forever After.

Features / Benefits

The Film Focus package is ideal for targeting a specific audience or film whilst minimising film product wastage. Admissions are estimated, and the advantage of this type of package is if the film over delivers as do your admissions and this is at no further cost to the advertiser.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500k2,935,714 Estimated 15+ Admissions
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsUntil 17 Dec 10BRAND STATURE
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service