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Promotional opportunities for Super EX: major DVD release 2006

Provided by Twentieth Century Fox Ltd
A chance to link with Super Ex, starring Uma Thurman as the superhero who uses her powers to get her own back on her boyfriend

Tell us about the Opportunity / What is it?

Starring a hot young Hollywood cast including Uma Thurman and Luke Wilson (from Charlie's Angels) this is a fast paced, fun film about a man who discovers that the woman he is dating is secretly a superhero called X-Girl! Watch and laugh as the relationship sours and she uses her secret powers to make his life miserable. From legendary director, Ivan Reitman, Super Ex will appeal to a broad audience in peak summer period. There is an opportunity to be associated with this DVD release through sales promotion.

What is the Marketing Objective?

Give your brand sex appeal with this high concept comedy

How does it work?

The DVD is to be released late 2006 following the sucess of the cinema realease in the summer. You can create bespoke promotions - anything from a simple on-pack promotion to a fully integrated campaign. This would be tailored to your needs but could be as broad as online, mobile, advertising etc.

Who's used it in the past?

This is a new sales promotion opportunity, however the association with films is a long established and successful mechanic. Famous associations include In Her Shoes and Gillette (on-pack promotion and cross promotion with Nine West for 15% off shoes), Legally Blonde and New Look.

Features / Benefits

Film association is a proven way of driving sales. Companies have seen significant sales increase when they've used movie association as part of their marketing plan. Depending on your marketing objectives movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsPrimary female 15-35 yr olds. Seconday male 15 -35 yr olds.
LocationTimingsMarketing ObjectiveOpportunity Type
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