This idea is archived

Reach 1.5m readers through sponsorship of TV Times Awards 2009.

Provided by Time Inc. UK
New opportunity available to sponsor this year's TV TImes Awards and associate your brand with a well-loved mag and website

Tell us about the Opportunity / What is it?

The TV Times is the UK's best known and well loved TV magazine with over 50 years of heritage. The TV TImes has enviable access to Britain's favourite stars and programmes and a high affinity with mass market families. TV Times awards first started in 2005 - marking 50th anniversary of TV Times; and for the first time in its history, IPC Media are offering sponsorship of this year's awards.

What is the Marketing Objective?

Build awareness of your brand with the UK's best known and well loved TV magazine. TV Times brand values are trust, warmth & credibility.

How does it work?

The sponsor will be featured in the TV Times magazine, online and through PR exposure (tbc). In mag, the sponsor will feature on pre-promote branding pages across TV Times, What's On TV, Now and Woman. The main feature will run in an early December issue and the sponsor will be given ownership of nominated award category. Online the sponsor will receive branding incorporated throughout TV Times microsite (sits within www.whatsontv.co.uk) through October to December plus sponsor branding on email promotion to IPC database (200,000 subscribers) send out in October.

Who's used it in the past?

This is a brand new media opportunity.

Features / Benefits

- A genuine media first - Potential to build a relationship with a trusted and genuinely-loved media partner - Multi platform venture - Strong synergy between target audience, us and you - Excellent brand affinity and heritage - More than just display advertising - achieve standout from the clutter - Online enhances and expands print message.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details1,570,000 readers of TV Times plus 336,998 online user p/m
25 - 34
35 - 44
Female
ABC1
MAGS / CONSUMER
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 20 Dec 09BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / MEDIA
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