This idea is archived

Reach 54 million motorway drivers nationwide with Admedia

Provided by Admedia
The only way to reach motorway drivers- Admedia advertising opportunities at Britain's Motorway Service Areas.

Tell us about the Opportunity / What is it?

The only media owner with advertising opportunities at every UK Motorway Service Area including Moto, Roadchef & Welcome Break, offering exclusive access to motorway drivers. In every environment we offer A3 Washroom panels, 6 Sheets & Experiential advertising. Our 6 Sheets capture motorists & pedestrians at multiple touchpoints- entry slip road, car park, shop entrance, petrol forecourt & exit slip road while our gender targeted washroom panels capture consumers during their visit. With motorways carrying 33% of daily traffic, it's a truly national offering.

What is the Marketing Objective?

Motorway Service Areas reach a unique & growing motorway audience that can't be reached through any other Outdoor. From families & business people to truckers & coach trips, our research shows that these consumers are in a very different mindset to when they are driving on a normal road. Our advertising opportunities capture them when they have seen no other advertising for over 2 hours & are in a motoring mindset, stopping to refresh, eat, drink & use the washroom. Our media offers brand awareness, point of sale, incremental cover & directional advertising.

How does it work?

The minute the motorway driver enters the Motorway Service Area they see our advertising. They see it when they get out of the car, walk to the shop, go to the washroom, fill up on petrol and drive out. As it's the only place to stop on a motorway, our media simply can't be missed. The washroom advertising offers longer dwell times and gender targeting that no other Outdoor advertising can rival. Capturing both a vehicular & pedestrian audience it's perfect for a range of different messages.

Who's used it in the past?

Our Motorway Service Area advertising is perfect for a range of advertisers. We've carried campaigns for big motor clients including Peugeot, Kia, Skoda, VW, Seat, Renault. We've also seen regular bookings with motoring accessory & finance clients such as Liverpool Victoria, Road Angel, Garmin and K&N Filters. Thanks to our panels outside the shops we are also successful in increasing sales of CTN products. We've carried Nestle, Wrigleys, Cadburys, Evian and much more. We often carry directional advertising for local advertisers such as Tourist Attractions & Tourist Boards.

Features / Benefits

- The only Outdoor advertising opportunity on Britain's motorways. - Offering direct access to 33% of daily road traffic. - Offering access to a vehicular & pedestrian audience. - Dual benefits including national cover & point of sale. - The first advertising seen by motorway drivers in over 2 hours. - Cost effective coverage. - Clutter Free environment. - Reaching consumers at multiple touchpoints. - High Impact & log dwell times- average 41 mins spent at each MSA. - True gender targeting.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details54 million motorway drivers each year.
16 - 24
25 - 34
35 - 44
All adults
Both
ABC1
C2
OUTDOOR / POSTERS
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service