Tinc Stationary have celebrated the birth of the third royal baby in real-time with Admedia Nexus campaign
One of the UK's top school stationary providers, Tinc Stationary, have celebrated the birth of the third royal baby in real-time through their topical digital campaign across Admedia's full motion D48 network that connects the UK's top 50 conurbations across Motorway Service Areas - Admedia Nexus.
The male focused campaign included an announcement message congratulating the Duke and Duchess of Cambridge, which went live across the digital network within 2 minutes of the official royal baby birth announcement.
The clever creative that tied the topical royal baby news with Tinc's male stationary range, was activated across 50 screens at 50 top Motorway Service Areas nationwide to ensure the campaign reached a large national audience, while utilising Admedia Nexus's real-time full motion digital capabilities.
Jos Baker, CEO, Tinc comments:
"Tinc are thrilled to celebrate the recent birth of the royal baby through a relevant and timely family-targeted campaign. Being able to react so quickly to the recent royal announcement through Admedia Nexus's flexible digital network meant our full motion campaign was contextual, tactical and exciting to our core UK family audience."
High dwell time allows interactive engagement • Strategically positioned at main building entrance for maximum footfall • Full motion content allows for dynamic creatives • Day parting to communicate specific messages at relevant times • Full proof of play reporting