This idea is archived

Reach over 11m individuals through sponsorship of Pop Science

Provided by Discovery Networks Europe
Brand new sponsorship package targeting adults with a passion for science. Available for 6 or 12 months.

Tell us about the Opportunity / What is it?

Have you ever wanted to know if the moon landings were just a big hoax? Or how a golf ball is made? Or how you create snow in the desert? Well look no further - Discovery's Pop Science strand is for you and you can undertake a 6 or 12 month sponsorship package of Pop Science on the Discovery channel- aired on SKY in 2010.

What is the Marketing Objective?

To raise brand awareness and build equity.

How does it work?

Comprising of 300 hours of TV per month across Discovery Channel, Discovery Science, DMAX and the new free-to-air entertainment channel, Quest. This package answers all of those science questions that you have always wanted to answer. You will benefit from sponsor branding on all marketing support and there is the opportunity to extend brand awareness through additional digital mediums.

Who's used it in the past?

This is a brand new package with no previous associations.

Features / Benefits

Predicted viewing figures for a 6 month package suggest that you will reach over 11m individuals of which 6.5m will be male and an OTS of 20 - making it an ideal package for increasing top of mind awareness and driving loyalty.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details1+ coverage of 11.5m adults; 5.5m ABC1 adults & 6.5m men
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service