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Rebuilt & Revisited: 3-year festival residency + 8-part TV show

Provided by Talenthouse
The ultimate in social ignition & longtail community engagement combining 4 creative challenges an 8-part documentary & festival

Tell us about the Opportunity / What is it?

4 Winners will receive the Judges Choice Award, which includes (where applicable): • Their designs used officially by the featured property • Their billboard design displayed for 2 weeks in target locations • The chance to perform live on-stage at the festival • To become official photographer for the featured property and festival • Selected brand merchandise • Sponsored portfolio or Member Invite • £2,500 bursary

What is the Marketing Objective?

• Drive sales • Promote brand partner's products/services through usage & placement • Drive original content for sponsor via online and main stream media • Amplify sponsor's existing marketing activity • Engage new & existing audiences • Encourage social following for sponsor • Place sponsor at the heart of a unique, immersive experience that people will like & share • Immerse sponsor into peer-to-peer news feeds• Initiate positive conversations and world-of-mouth marketing • Drive advocacy by aligning sponsor with major social community initiative

How does it work?

Talenthouse will host 4 global Creative Invites calling on: 1. Designers to submit ideas for a new property logo/brand, 2. Artists to submit designs for a promotional billboard poster for the opening/festival, 3. Musicians to submit an original track or performance for the chance of performing live on stage at the festival alongside headlining acts, 4. Photographers to submit an original image for the chance of becoming official photographer for the featured property & opening/festival. Submissions will go into public voting for 2 weeks before winners are announced.

Who's used it in the past?

This is a new format available for the first time.

Features / Benefits

• Multiple Creative invites; from concept to completion • Fulfilment of challenges and event • Winner's prize pool (including outdoor media) • 3 x Branded live festival events, corporate tent, hospitality and VIP tickets (excluding artist fees) • Co-ownership of all promotional assets (Festival footage, official photos etc.) • Dry-hire of the featured property for 2 corporate events per year • Sponsorship of winners' and finalists' portfolios

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +
16 - 24
25 - 34
35 - 44
Both
ONLINE
SOCIAL MEDIA
TV
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, INTERNATIONALAll YearBUILD AWARENESSBRAND STRATEGY
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