Blyk allows Fashion retailers access to their key audience to push Summer fashions - make sure it's yours they are buying!
Blyk is the new media channel for reaching and engaging 16-24s through mobile phones. For young people, Blyk is an exclusive mobile phone network which links them up with the brands they like and gives them free texts and minutes every month. Blyk members are verified and profiled, providing you with a highly targeted audience, ready to receive relevant communications from you. This is the time to start talking to students going back to university in the autumn months. Students will be looking to buy warmer clothes so make sure they're shopping in your store!
Young people are always looking at the latest fashions out there, make sure they are looking and buying yours this Christmas Holidays. Use Blyk to engage consumers to increase footfall in store or online to drive incremental revenue. Blyk can promote instore and seasonal sales. Main objective will be to build Awareness and Increase sales.
Blyk leverages the dominant mobile behaviour of young people: messaging. By sending targeted, relevant messages directly to their mobile phones, Blyk enables you to reach the right audience at the right time in an interactive, engaging and familiar way. This route to young people clearly works, with campaigns on Blyk enjoying an industry-leading average response rate of 29%. Understand what 16-24's think of your brand with an initial SMS, follow up message sent to all responses with an offer ie branded 10% discount . Gain customer insight & drive sales all at the same time.
A wide variety of clients across a range of sectors, from JJB Sports, 20th Century Fox, Coca-cola and L'Oreal to Nat West, Boots and COI.
JJB Sports generated awareness and sales for their new footwear products at the beginning of the Christmas shopping period 2007. The retailer measured the receptiveness to follow up store communications.
100% opted-in and profiled audience of 16-24s providing a highly targeted audience wanting to receive relevant communications directly to their mobile phones. Reach them at the right time, when they're out and about or at home.
Industry-leading response rates show the strength of building a dialogue through this conversational and personal media channel.
Sales can be quantified as a code or voucher can be used to redeem offer both in-store or online at point of sale.
Targeted, relevant and effective communication for young people