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Retail media within Sainsbury's entertainment aisles

Provided by ABC Media
An opportunity to place relevant brands in front of consumers at the point of purchase in an appropriate environment.

Tell us about the Opportunity / What is it?

Due to a fragmentation of the consumer audience, retail media allows brands to influence people in an environment which is a huge aggregator of consumers. This is the last message a consumer hears before consumption and cuts through the 1,600 marketing messages a typical consumer receives everyday. Retail media is highly accountable with brand recall of instore TV and radio higher than industry averages. Retail media enables us to have complete flexibility with campaigns down to thermal triggers, daypart planning, daily copy change, sporting results etc.

What is the Marketing Objective?

Instore opportunites at Sainsbury's can increase sales uplift and encourage people to trial the product. The interactive screens help consumers to make decisions and enhance the overall shopping experience. We are able to track sales of the product running a campaign through EPOS data.

How does it work?

Instore media within Sainsbury's interacts with a varied audience and entices potential consumers to 'try out' the products with customer-facing dynamic images of full motion video, flash or m-peg.

Who's used it in the past?

This is a new advertising medium to ABC Media's portfolio and is an opportunity available to all music, DVD, games, books and magazine advertisers. This opportunity is highly resourceful due to its varied audience who are in an environment purposefully to consume.

Features / Benefits

Sainsbury's screens are an ideal medium for increasing sales uplift and tracking the results. It is highly cost effective and situated where it is highly relevant to the consumer. ABC Media is able to provide a full after-care pack outlining the analysis of the campaign and produce creative at an additional cost where necessary.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kSainsbury's top 100 stores have a footfall of 3.4m per week
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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