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RGM Launches Opportunity in 2014 on X Factor Ad Space

Provided by Rebecca Garrett Media
RGM is pleased to announce we will also be running competitions on a Premium Pushdown on the X Factor website..

Tell us about the Opportunity / What is it?

Following the success of our Luxury Lifestyle competition which was advertised on the homepage of BGT through a premium pushdown, RGM is pleased to announce we will also be running competitions on a Premium Pushdown on the X Factor website. The competition will run on pre-purchased ad space on the X Factor homepage and will give brands an opportunity to get their brands logo and a direct link to their website in front of the X Factor Digital viewers in our 12 week competition.

What is the Marketing Objective?

The competition also provide all the brands who take part with fresh data capture. As one of the biggest shows on TV, we expect The X Factor will deliver the same level of results to the brands who are lucky enough to get involved.

How does it work?

Premium Pushdown on the X Factor website Dates for The X Factor 2014 are not yet confirmed and have not been officially launched, but the show traditionally runs for 16 weeks from the last week of August to the middle of December, perfectly capturing the crucial Q4 pre-Christmas period. Fees for this promotion start at £3k and as space is limited and premium we know that demand is going to be high.

Who's used it in the past?

Virgin Butlins P&O Ferries Venture Photography Holiday Cottages Organic Surge Secret Sales Hair Rehab

Features / Benefits

Competitions are an excellent way of getting brand messages across to a large audience and wide demographic. They create greater reader buy-in and longer user engagement with the brand thus increased brand loyalty. Providing clean and up-to-date and detailed data capture allowing brands to continue talking to this engaged audience long after the competition has finished. Increased CTR and SEO. There is also an opportunity to run an offer alongside the competition prize increasing sales. Positive brand alignment and association. Competitions are very quantifiable

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kHuge ITV Core audience
16 - 24
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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