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ROOFTOP RAINFOREST Exclusive Broadcast Sponsorship Opportunity

Provided by Sky Media
The account of how one eccentric visionary wants to bring the Amazon rain-forest to the heart of a city.

Tell us about the Opportunity / What is it?

This is the exclusive opportunity to sponsor the Sky 1 HD broadcast coverage of Dusty Gedge, founder of his own company 'Living Roofs', unique vision. He wants to create an impact and make a statement, and he's given himself an impossible timescale to do it in. For Earth 8.30pm on 26th March 2010, Dusty is going to erect a rainforest. In London. In the sky. On a roof top. An impossible dream? A logistical nightmare? Or a stroke of genius?

What is the Marketing Objective?

Increase awareness of your brand through association with this highly unique, and therefore PR'able event.

How does it work?

There will be just 70 days to complete this project and Sky 1 HD will be on hand to capture the magic that will demonstrate Dusty's work from start to finish. The program will be broadcast across both the Sky 1 and Sky 1 HD channels on the 4th & 5th of April 2011, 60 minutes per show to be aired at 8pm. A sponsor shall receive opening & closing credits of 15 seconds each and 6, 5 second break bumpers per show. The sponsor will also receive The sponsor would receive logo accreditation on all programme specific trailers that are 20 seconds or greater in length.

Who's used it in the past?

This is a brand new opportunity, exclusive to Sky 1 and Sky 1 HD.

Features / Benefits

In addition, the The interactive group are able to create bespoke editorial content at The site offers customized headline branding across its real estate next to exclusive access, photos and video interviews with the stars of hit shows such as Lost, 24 and House. Behind-the-scenes footage and news reveals the secrets behind the dramas. Sky1 offers a direct route into Sky's integrated campaign network and is a great way to reach engaged 25-44 year olds, which make up 44% of Sky1's online audience.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k230,000 adults aged 16-34
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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