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Showboaters: Exclusive Opportunity to Sponsor Sky1 HD

Provided by Sky Media
Fantastic opportunity to sponsor Sky1 HD's new reality docusoap/ talent contest "Show Boaters".

Tell us about the Opportunity / What is it?

An unmissable opportunity to sponsor Sky1 HD's new primetime series, "Show Boaters". This series is a mix of reality docusoap and talent contest, and follows ten passengers aboard a luxury cruise ship as they battle it out as entertainers - competing to prove that they've got what it takes to be the headline act. As well as preparing in two teams for their weekly show, the contestants will also join the ship's crew in carrying out the full range of ship's duties.

What is the Marketing Objective?

The marketing objective is to raise brand awareness and give a brand attitude towards the show.

How does it work?

The sponsor will receive permanent headline sponsor placement on all Show Boaters pages and sponsor branding in any episode guides and galleries, as well as roadblock of all display placements on the Show Boaters page (MPU & leaderboard) and graphic or video pre-rolls on any Show Boaters video clips (5-15 seconds). They will also obtain the option to run a Sponsor branded Competition across the Sky1 site with guaranteed newsletter promotion, Sky1 homepage promotion and Sky1 Insider Twitter.

Who's used it in the past?

Please contact for details.

Features / Benefits

This new show plays on the nations obsession with reality tv, and is a compelling opportunity for brands targeting young adults, as well as an ideal opportunity for brands to build awareness around travel programming. It will be simulcast on Sky1 HD, allowing 4 times better picture quality, showing off the stunning locations of the shows, and will feature multi-platform distribution including repeats on Sky1 and Sky2.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReach over 1.4 million ABC1 adults aged 16-34
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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