An unmissable opportunity to sponsor Sky1 HD's new primetime series, "Show Boaters". This series is a mix of reality docusoap and talent contest, and follows ten passengers aboard a luxury cruise ship as they battle it out as entertainers - competing to prove that they've got what it takes to be the headline act. As well as preparing in two teams for their weekly show, the contestants will also join the ship's crew in carrying out the full range of ship's duties.

The marketing objective is to raise brand awareness and give a brand attitude towards the show.

The sponsor will receive permanent headline sponsor placement on all Show Boaters pages and sponsor branding in any episode guides and galleries, as well as roadblock of all display placements on the Show Boaters page (MPU & leaderboard) and graphic or video pre-rolls on any Show Boaters video clips (5-15 seconds). They will also obtain the option to run a Sponsor branded Competition across the Sky1 site with guaranteed newsletter promotion, Sky1 homepage promotion and Sky1 Insider Twitter.

Please contact for details.

This new show plays on the nations obsession with reality tv, and is a compelling opportunity for brands targeting young adults, as well as an ideal opportunity for brands to build awareness around travel programming. It will be simulcast on Sky1 HD, allowing 4 times better picture quality, showing off the stunning locations of the shows, and will feature multi-platform distribution including repeats on Sky1 and Sky2.