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Silver Sponsor Opportunity of Skandia GBR Sailing Team

Provided by Pure Media
Unique opportunity for a brand to get involved with the GBR team from which Olympic sailors are chosen for 2012.

Tell us about the Opportunity / What is it?

Great Britain is the world's leading Olympic Sailing Nation, having topped the medal table at the last three Olympic Games. Sailing is recognised today as one of the UK's most successful sports in terms of international medal returns and receives significant support from UK Sport through lottery funding as well as sponsors and suppliers. Silver Sponsorship of Skandia Team GBR is a unique opportunity for a brand to become associate with this highly successful sport in the run up to the 2012 Olympic Games.

What is the Marketing Objective?

There is the opportunity to experience an elite sporting team like no other - we put sponsors/clients on the same boat as our team members to get a first hand thrill! Both Accenture and G4S base their use of the team on building/developing B to B contacts.

How does it work?

Branding on: Logo on mainsail of Skandia Team GBR boats, shore and sailing clothing, Skandia Team GBR support ribs, car and van fleet, press documents, stationary and website. Rights free access to the Skandia Team GBR photo library and quarterly DVD's. Use of Skandia Team GBR logo. Testimonials and endorsement by the team with 4 sailor appearances per annum to be used by your company. Hospitality: Sailor appearances, Sail with the team 'Masterclass' events. Custom: Specific events are created with our current sponsors

Who's used it in the past?

Skandia, Accenture, G4S, Gul, Alfred McAlpine, Musto, Volvo. 'Skandia Team GBR has been an outstanding sponsorship proposition for G4S. As the market leader in the provision of security solutions, the opportunity to partner a world-class team which shares the same vision and values as our own is extremely exciting for us. The partnership with Skandia Team GBR provides us with the perfect platform from which to engage our employees and customers, whilst also raising awareness of the G4S brand with a wider audience. Debbie McGrath, Group Communications Director, G4S plc.

Features / Benefits

- 2008 was a spectacular year for Skandia Team GBR, bringing home 4 Gold, 1 Silver and 1 Bronze from the Beijing Olympic Games. - Sailing is recognised today as one of the UK's most successful sports in terms of international medal returns - It receives significant support from UK Sport through lottery funding as well as sponsors and suppliers. - Skandia Team GBR is the team from which Olympic sailors are chosen

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kABC1 Adults Male and Female
25 - 34
35 - 44
45 - 54
55 - 64
Both
AB
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearENGAGEMENTSPONSORSHIP / SPORT / YACHTING
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