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Sky One US Drama Sponsorship

Provided by Sky Media
An opportunity to sponsor the best in award-winning drama programming from the US.

Tell us about the Opportunity / What is it?

Sky One is offering an opportunity to become the sponsor of its original US programming in a new package. All the new shows are innovative, provocative and modern, delivering the very best from the US Networks. At the moment, there are six programmes in the package, although others can be added as we get further into the year when new shows are acquired. Cold Case, series 3, Jan 06; Bones, New Series Jan 06; Over There, new series, Jan 06; Las Vegas, series 3, Mar 06 Thief, new series, Apr 06, Weeds series 2, Oct 06.

What is the Marketing Objective?

Brand building and awareness

How does it work?

The Sponsor will have its creative idents broadcast before, during and after each show within the package. The sponsorship deal can be extended to use Sky’s wider offerings including the use of online, interactive, mobile TV and other off air opportunities .

Who's used it in the past?

Domino’s Pizza, Olay, Simple Skincare for Men, Brylcreem, Nivea and Coors are amongst current and previous Sky One sponsors Nissan successfully used drama sponsorship on Sky One and Two to shift brand perceptions and to introduce new products to the UK market. The highly acclaimed creative executions introduced its very own drama which unfolded throughout the course of the series.

Features / Benefits

An opportunity for a brand to associate with some of the best new programming from the US networks. Communicate with a younger group of viewers, averaging higher disposable income than their terrestrial counterparts. Sponsoring US drama on Sky One offers large coverage, longevity and presence across most nights. • Salient brand association • Build brand awareness with an interested “choose to watch” audience • Bespoke Sponsorship Research

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +
LocationTimingsMarketing ObjectiveOpportunity Type
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