Several film brands have already taken advantage of this opportunity. Universal's The Bourne Ultimatum took up the entire 2.5 minute kick off break of the Community Shield between Chelsea v Manchester Utd watched by over 1.5 million individuals. Sky Pub Sports is the separate transmission of adverts on Sky Sports Available in over 46,000 commercial subscribers. These are Pubs, Clubs, Bars,etc. The content is exactly the same high quality sporting events you see on Sky Sports. 'Nudgability' factor of group viewing or tap into the "we should go to see that" mentality. Find out more...

Mass audience huge impact. The perfect environment to showcase a new film launch to a large number of Men viewing together in groups.