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Sky Sports Premier League Sponsored Tethered Blimp Opportunity

Provided by Tethered Blimp
Make your brand stand out with a unique opportunity to sponsor the Tethered Blimp for Sky Sports Super Sunday football coverage

Tell us about the Opportunity / What is it?

The ACS Sponsor Funded Tethered Blimp has been a regular feature of the Premier League for many years providing stunning aerial images of the football stadiums and the surrounding landscapes. The Blimp is fully funded by sponsorship with the aerial imagery supplied free of charge to the broadcaster and in return they are committed to delivering on-air visual and commentator verbal references to the sponsor branded blimp (2 per event). The 19m long Tethered Blimp is operated within close proximity to the stadium so the sponsor will also receive extensive ambient exposure

What is the Marketing Objective?

By providing these aerial images to the broadcaster which significantly enhances the viewing experience of the coverage of these live matches across the season, a sponsor can recieve in return, a strong association with the event with in-match broadcast brand and ambient brand exposure to a captive, high media value audience. The sponsorship of the Tethered Blimp is exclusive for every SKY Sports Super Sunday Football providing a unique and unusual branding/corporate platform opportunity which stands out clearly from traditional onscreen and venue advertising mediums.

How does it work?

The ACS Tethered Blimp, successfully operated around the world since the Sydney 2000 Summer Olympics, is a unique sponsor funded filming platform providing great aerial coverage of live broadcast events. The 19m Tethered Blimp comes fitted with a state of the art, HD broadcast stabilised Cineflex camera mount, is silent in operation and is capable of flying up to an altitude of 1000 ft (300m) with long flying endurance. The Blimp can be branded by an event or associate sponsor offering un-paralleled exposure opportunities both to the live and captive broadcast audience.

Who's used it in the past?

We have worked across a wide variety of sports with an extensive range of sponsors including:- UK & Irish Horseracing:- Guinness, Budweiser, William Hill, Ladbrokes & Investec Cricket:- LG, Blue Square, Betfair & MRF (IPL) Football:- BBC, AXA, Nationwide, Budweiser, Skybet, E.ON. Golf:- Guinness, RBS, Mastercard, Ginn Clubs & Resorts, 02 & Emirates. Motor racing:- Betfair & Nissan. Others:- OLYMPICS Sydney 2000 (NBC) Athens 2004 (NBC) Turin 2006 (TOBO, NBC & Goodyear) Vancouver 2010 (OBS). BBC - 2002 Commonwealth Games BBC Scotland Tatto London 2012

Features / Benefits

Benefits include:- -Unique event sponsorship opportunity -Guaranteed live & regular broadcast visual and commentator verbal exposure -Ambient exposure at venue -Flexible branding options -High spectator/viewer awareness of Tethered Blimp branding -Enhances the live television coverage of the event -Affordable entry product to national and international sporting events -Association with event series

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k1.5 - 2.5 million
All adultsMale
LocationTimingsMarketing ObjectiveOpportunity Type
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