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Sky Text: 9.5 million viewing sessions a month - a popular tool

Provided by Sky Media
Did you know 1.7m Sky subscribers use Sky Text around 5.2 times per month delivering a massive 12.8m viewing sessions?

Tell us about the Opportunity / What is it?

Sky Text is Sky's own digital teletext service and with a massive 12.8 million viewing sessions a month it is really popular with subscribers. Over 1.7 million unique viewers each month rely on Sky Text to bring them the top news and sports stories as they happen. Over 410,000 Sky subscribers check out the Sports pages every week - from Premiership football and latest results, to all the major sports and events. So if you're an advertiser looking to boost your airtime or other advertising activity, Sky Text is the perfect partner.

What is the Marketing Objective?

To build awareness of your brand to Sky's 12.8 million subscribers with the objective to increase sales.

How does it work?

Sky Text can offer a continual weekly presence for advertisers with banner adverts featured on all the most popular pages. Available packages include Page 100 - Main landing page; News - Menu page and selection of news stories pages; Lotto - Banners onlottery results page; Football - Banners on index plus selection of football club pages; Entertainment - Banners on Showbiz, News and Movie Picks; Premium Page - Full colour display page to carry advertisers message. Smaller, bespoke and more targeted packages can be offered on request.

Who's used it in the past?

Many brands have advertised using Sky Text in the past, including: 3, Vodaphone, T-Mobile, Norwich Union, Qatar Airways, Virgin Holidays,, and Travel Value. "Travel Value has used Sky Text for over 2 years and we have regularly seen both good response and good enquiries to booking conversion from our advertising. As Sky Text continues to provide a return on our investment, we aim to continue our advertising as a cost-effective means of reaching our customers." Steve Fenton, Sales Director, Travel Value.

Features / Benefits

If you're an advertiser looking to boost your airtime or other advertising activity, Sky Text is the perfect partner. Sky's advertisers tell say that Sky Text is a medium that delivers and, in some cases, 1 in 5 telephone enquiries are converted into sales. The rates offer great value for money, and with Sky's audience, you're sure to find the customers you're looking for. Finally, this is a cost-effective marketing solution.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kTo over 12.8 million Sky homes
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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