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Sky Weather content Sponsorship on Transvision screens

Provided by Sky Media
Sponsor the Sky Weather content segments on the Transvision digital screen network at 16 UK mainline railway stations.

Tell us about the Opportunity / What is it?

BSkyB are working in partnership with Titan Outdoor as the new content providers for their network of digital screens at the UK's mainline railway stations called the 'Transvision' network. 'Transvision' is the network of 5ft wide digital screens at 16 of the UK's railway stations. We are offering you the opportunity to sponsor the Sky News weather content reports transmitted on these screens.

What is the Marketing Objective?

Major national media oppportunity for branding and awareness targetting upmarket audiences.

How does it work?

Each report is 30 seconds long and is transmitted every 6 minutes on the network for 17 hours a day. The stations covered by 'Transvision' are Edinburgh, Glasgow, Birmingham, Liverpool, Leeds, Manchester and 10 screens in London (Kings Cross/Waterloo/Liverpool St(x2)/Euston/London Bridge/Fenchurch St/Cannon St/Charing Cross and Victoria.) Sky Weather contains the most up to date local and national weather information for rail commuters around the UK.

Who's used it in the past?

No one has sponsored content in the past as it used to be supplied by the BBC. This is a media first. However plenty of advertisers have used the screens in the past from high end financial products to cars, airlines, films, telecoms etc. See the website for advertisers information.

Features / Benefits

Raise brand profile among a huge upmarket audience whilst also associating your brand with Sky News weather high quality content.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +ABC1 Adults / 16-34 adults
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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