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'Source' magazine for John Lewis Partnership

Provided by John Brown Media
Source is the magazine for all John Lewis shoppers, providing brand alignment with John Lewis and acting as a sales driver.

Tell us about the Opportunity / What is it?

Source is the magazine for all John Lewis customers. The title has a heavyweight distribution at 592K ABC competing well with quality supps and monthlies. The lifestyle environment is written by experts with Helena Lang as Editor (ex-Sainsbury's and Hachette); Andrea Lynch as Art Director (from seven years at Elle Decoration). Every issue features articles on homes, fashion, beauty, arts, heavyweight celebs, current affairs and travel. The title is squarely aimed at women who want an intelligent read - something useful as well as entertaining - and always informative

What is the Marketing Objective?

Direct retail support to John Lewis customers - from launching an oven, to driving consumer to beauty counters for samples to raising brand awareness of a new car or holiday destination

How does it work?

The magazine speaks to a discerning audience of 35+ ABC1 Women intelligently. Recent dipsticks research shows that the audience values the intelligent conversation, dialogue that can be had with Source magazine - this is an invaluable and extremely cost efficient way to access the backbone of middle England in an beautiful environment, with extremely low clutter (30% max advertising)

Who's used it in the past?

BEAUTY - Estée Lauder Companies, Lancôme, Prada, Clarins Group, Coty Prestige, Dior, FASHION - Monet, Hilfiger, Gant, Modalu, Ri2K, Rotary, Citizen, Hot Diamonds, CK jewellery, Guess, D&G, Ted Baker, Gossard, InWear, Jacques Vert, Diesel, Gerry Weber, Radley, Triumph, ELECTRONICS, HOME, TECHNOLOGY - Waterford Wedgwood Group, Electrolux, AGA Group, BSH Group, Pioneer, Panasonic, Apple, Microsoft, Sony, Samsung, Toshiba, Brabantia, Smeg, Kenwood, De Longhi, Samuel Heath, Nikon NON-JOHN LEWIS - Kia cars, Guernsey Tourist Board, Subaru, St Lucia Tourist Board, Ford, Cunard

Features / Benefits

The magazine is the only editorially-led magazine specifically accessing the extremely loyal and affluent John Lewis shopper. This is an audience that is hard to reach - they tend to avoid commerical TV, radio and have a low consumption of magazines and newspapers. However, Source enables access to this audience of over 500K ABC1 Women in the magazine from the store that they love, trust and have grown up with. Creative opportunities include, advertorial, composite, inserts, bound-ins to supplements that will ensure that you target Mr & Mrs John Lewis most effectively.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsABC1 Women 35+ bi-monthly
35 - 44
45 - 54
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
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