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Sponsor A League of Their Own on Sky1, hosted by James Corden

Provided by Sky Media
Sky1's "A League of Their Own" is a brand new sports panel show to start in Mid-March 2010 and is hosted by James Corden.

Tell us about the Opportunity / What is it?

Sky1 is proud to announce a brand new sports panel that will watch England's number one fan and Gavin and Stacey star JAMES CORDEN referee proceedings. The new format will see Ashes hero and Nottingham Forest fan Stuart Broad and former England footballer and Sky Sports presenter Jamie Redknapp line up as team captains! A LEAGUE OF THEIR OWN takes its cue from this perennial sporting obsession and sets two teams of comedians, celebrity sports fans and major league sports starts against each other to see who has the most in-depth sporting knowledge.

What is the Marketing Objective?

To build awareness and cut-through to this particular audience.

How does it work?

Sky 1 & Sky 1 HD, 10 X 30' shows, starts Mid March, Thursday nights at 20:30. Plus repeats on Sky1 and Sky2 and any showings on Sky Anytime, the Video On Demand service that reaches over 1.5m households every month and delivers over 500,000 programme views per week. The sponsor will receive a 15" sponsorship pre-roll credit on this service. Opening & Closing credit: 15 seconds. Break bumpers: 2 x 5 seconds per break. Promos: Logo accreditation on all programme specific trailers that are 20 seconds or greater in length. Online opportunities available as well!

Who's used it in the past?

This is a brand new show and therefore a brand new opportunity. Be the first!

Features / Benefits

Features fantastic comedic host, James Cordon, as well as much loved sports personalities Stuart Broad and Jamie Redknapp. - Focussing on the nation's obsession with sport. - Hotly anticipated new sports panel show. - Simulcast on Sky1 HD, allowing 4 times better picture quality, showing off the stunning locations of the shows. - Association with award winning entertainment channel Sky1. - Multi-platform distribution including repeats on Sky1 and Sky 2. Please do see the attachment as there is more information for both television and online there.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAverage TVR (1st Runs): Adults 16-34: 2.62
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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