This idea is archived

Target Mums by Sponsoring Baby Time Package on Discovery

Provided by Sky Media
Target new & expectant mums through sponsorship of the baby strand on Discovery Home & Health - a unique TV destination for mums

Tell us about the Opportunity / What is it?

Sky Media and Discovery Home & Health are pleased to offer an advertiser the opportunity to sponsor the Baby Time package - targeting new and expectant mums. Programming included in the Baby Time Package offers a valuable source of information for mums. Packed with heart-warming and intimate stories of pregnancy, birth and life with a new baby, Discovery Home & Health is an essential and unique TV destination for mums across the country.

What is the Marketing Objective?

Opportunity to build awareness of your brand with a targeted audience of new and expectant mothers.

How does it work?

Opportunity for an advertiser to own the baby strand across Discovery Home and Health and sponsor 264 hours of programming per month on Discovery Home & Health. Example programming includes Birth Stories - following women along their journey to motherhood; NICU Diaries - a docu-drama which goes behind the scenes of neonatal intensive care (NICU) units and Bringing Home Baby - a heart-warming series focuses on those first 36 hours at home with your new baby. The sponsor will receive 80 seconds accreditation per hour.

Who's used it in the past?

Please contact Mike Murphy for details.

Features / Benefits

Discovery Home & Health has a monthly reach of 2.8m individuals, made up of nearly 80% women and is a good place to reach viewers of all ages. Baby Time is an essential and unique TV destination for Mums across the country, providing advertisers with an excellent opportunity to target a relevant and engaged audience. There are various activation opportunities available to the sponsor including On-Air/Online Competition, Product Placement, Talent Access/Licensing, Off-Air Marketing, Sponsored Promo Spots and more, please contact Sky Media to discuss your requirements.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsPredicted 1+ coverage of 2.5m women
25 - 34
35 - 44
Main Shopper
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service