Target new & expectant mums through sponsorship of the baby strand on Discovery Home & Health - a unique TV destination for mums
Sky Media and Discovery Home & Health are pleased to offer an advertiser the opportunity to sponsor the Baby Time package - targeting new and expectant mums.
Programming included in the Baby Time Package offers a valuable source of information for mums. Packed with heart-warming and intimate stories of pregnancy, birth and life with a new baby, Discovery Home & Health is an essential and unique TV destination for mums across the country.
Opportunity to build awareness of your brand with a targeted audience of new and expectant mothers.
Opportunity for an advertiser to own the baby strand across Discovery Home and Health and sponsor 264 hours of programming per month on Discovery Home & Health. Example programming includes Birth Stories - following women along their journey to motherhood; NICU Diaries - a docu-drama which goes behind the scenes of neonatal intensive care (NICU) units and Bringing Home Baby - a heart-warming series focuses on those first 36 hours at home with your new baby. The sponsor will receive 80 seconds accreditation per hour.
Please contact Mike Murphy for details.
Discovery Home & Health has a monthly reach of 2.8m individuals, made up of nearly 80% women and is a good place to reach viewers of all ages. Baby Time is an essential and unique TV destination for Mums across the country, providing advertisers with an excellent opportunity to target a relevant and engaged audience. There are various activation opportunities available to the sponsor including On-Air/Online Competition, Product Placement, Talent Access/Licensing, Off-Air Marketing, Sponsored Promo Spots and more, please contact Sky Media to discuss your requirements.