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Sponsor Battle of the Brides on Sky Living

Provided by Sky Media
Sky Living presents Battle of the Brides, which is due to air in May 2012, and is now available for sponsorship.

Tell us about the Opportunity / What is it?

Following on from the huge success of Four Weddings, Sky Living brings you the next must see show for our young female audience who have an appetite for all things wedding related. Battle of the Brides will give sixteen brides the opportunity to have the wedding of their dreams. The only hitch is they have to share their special day with a complete stranger. The 'bridezillas' featured in each episode have strong, yet opposing visions about their perfect day; as the girls struggle with the art of compromise, viewers will have a ringside seat to the tiara-topped tantrums.

What is the Marketing Objective?

The series will pull in a young, mid-market and largely female audience.

How does it work?

Sponsorship will provide a sponsor accreditation on 8x 1 hour episodes on Sky Living beginning in May 2012. Repeats on Sky Living channels and any showings on Sky Anytime and Sky Go. Accreditation includes; Opening and Closing credits of 15 seconds, 2x5 second Break bumpers (3x centre breaks per 1 hour show) and accreditation on all programme specific trailers over 20 seconds. an online extension to this sponsorship is also available.

Who's used it in the past?

This is a brand new sponsorship opportunity.

Features / Benefits

Building on an already impressive slate of reality programming including Four Weddings, Steps Reunion and Katie. The series will pull in a young, mid-market and largely female audience. Part of Sky's huge investment into original. British programming which will see a 50% increase in investment over the next 3 years. Multi-platform distribution including repeats on Sky Anytime and Sky Go. Online sponsorship opportunity available.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kEstimated to reach 1.1million adults aged 16-34
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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