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Sponsor BIO through one of a range of flexible opportunities

Provided by Sky Media
The channel airs a mixture of biographies and reality documentary series and reaches a predominantly female audience.

Tell us about the Opportunity / What is it?

Bio is famous for telling people's stories. Its programmes are all about people with incredible tales to tell, including both the rich and famous and ordinary people with extraordinary lives. From psychic families and the paranormal, to the exploits and concerts of much loved musicians, Bio is the best storyteller you know. The channel airs a mixture of biographies and reality documentary series. Sky Media and AETN UK are pleased to offer an advertiser the opportunity to sponsor BIO through one of a range of flexible sponsorship opportunities.

What is the Marketing Objective?

Opportunity to build awareness of your brand with a strong female audience.

How does it work?

Sponsorship can run from one month up to 12 months at a time, and can be tailored to suit individual client requirements: Daytime 09:00 - 18:00; Prime Time 18:00 - 24:00 or Full Channel 09:00 - 24:00. Hours of sponsored programming and number of credited received by the sponsor will vary depending on the package chosen, please download attachment for a breakdown of broadcast accreditation. Sponsors will also have the opportunity to extend the association online, promotions via e-newsletters and run competitions.

Who's used it in the past?

Please contact a member of the Sky Media team for details of previous advertisers.

Features / Benefits

- BIO is available in over 9.6 million UK cable and satellite homes - BIO reaches 2.6m adults a month - 4 times the circulation of Glamour Magazine - 66% of our viewers are female - 42% of the channel's viewers are ABC1 - 52% of our audience is aged between 25-54 (the highest disposable income for both men and women in the UK is between 30-54 and peak spending occurs at 48) - BIO has a number of UK PREMIERES - aired before anyone else, including terrestrial channels - BIO is part of the AETN global television network which delivers world class factual programming.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details6 month channel sponsorship will reach approx 3.5m women
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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