This idea is archived

Sponsor Comedy on Yahoo! : The Queen

Provided by Yahoo!
Allow your brand to leverage the power of The Queen and reach 8.2m 16-34yr olds with this exciting new online sponsorship.

Tell us about the Opportunity / What is it?

'The Queen' is a topical animated series based on the popular Twitter feed which has almost 1.1m followers. The show will launch on Nov 1st and will be published every Friday afternoon on the Yahoo! front page. Check out some of her majesty's current activity @Queen_UK. Each animated episode features the queen on phone to a variety of feckless politicians and celebrities as she keeps the ship of state on an even keel... whilst drinking gin. The show will also feature her butler, who brings her majesty her gin and tonic, ready for 'Gin o'Clock'.

What is the Marketing Objective?

Build awareness and give your brand attitude by aligning with Twitter's latest comedy hero - The Queen!

How does it work?

There will be 5 episode in total, launched each week. We will also have plenty of social promotion for this campaign, tweeting a link to the episode each week. Users will be able to watch the content within twitter using the Yahoo player. The content will be available across 3 screens. Headline sponsor will receive branding on gutters, MPU and during pre-roll.

Who's used it in the past?

Paramount Pictures International, Sainsbury, Nokia, Tetley, and others have worked with Yahoo in the past.

Features / Benefits

Reach a highly targeted audience at large scale by advertising through the Yahoo website. The content has been created to target a younger audience, aged between 16-34, reaching 8.2m 16-34 year olds (56% without children and 65% ABC1's). Overall, the advertiser can expect over 300,000 video views.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service