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Cracking Comedy Easter on PopGirl

Provided by Sky Media
This Easter holiday we'll be filling PopGirl's loyal audience with days full of laughter in the 'Cracking Comedy Easter' stunt

Tell us about the Opportunity / What is it?

This Easter holiday (29th March - 14th April 2013), we'll be filling our PopGirl's loyal audience with days full of laughter in the 'Cracking Comedy Easter' stunt. PopGirl and Sky Media are offering a brand the eggxelent opportunity to become the eggsclusive partner of Cracking Comedy Easter.

What is the Marketing Objective?

PopGirl is an upbeat, empowering and positive channel. A loyal friend to tweens, the channel has a strong focus on friendship, teamwork and fun. With popular energetic and aspirational programming , the channel has an audience profile of 7 -12 year old girls. provides viewers with an opportunity to create their own avatar and comment on their favourite shows, videos and games, allowing viewers to become part of a community in a safe and secure environment.

How does it work?

ON AIR (1200 - 1800): Everyday, from 29th March - 14th April (17 days), we've lined up the best of the channel's comedy shows between 1200 to 1800. Hosted by Gemma (channel presenter), our hilarious programmes will get PopGirl audience laughing until they ache. ONLINE ( Adding value to the campaign will be a branded area where our PopGirl audience can find mix of interactive content and a safe community of like minded friends.

Who's used it in the past?

Please contact Mike Murphy for details regarding previous sponsors.

Features / Benefits

PopGirl reaches a million individuals a month. UK's only channel dedicated to girls and also delivers the strongest 7-12 yr old girl profile (54%). A massive 41% increase in the delivery of the 7-12 yr old girls' commercial impacts in 2012.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsPopGirl reaches a million individuals a month.
0 - 9
10 - 15
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
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