This is a unique opportunity for a brand to associate themselves with Michael Sprott 35, who won by a stunning third-round knockout when he met Harrison for the European crown in 2007. The sponsors will be closely associated with a former European and Commonwealth Champion in an all British fight against Audley Harrison. Barry Hearn has described the fight as "This is the fight the public wants to see against two of Britain's best heavyweights".

Build brand awareness with a captivated, male dominated audience.

This sponsorship will include branding on all team kit during the fight as well as in all of the press conferences in the build up. This will include team tracksuits, team gowns in the ring, on the shorts of Michael, t-shirts worn in all press conferences. Michael will also be available for some PR work and will thank the sponsors in press conferences and in the ring.

This is a media first opportunity

- Boxing delivers a captivated and motivated male audience - Sky Sports 1 is showing the fight delivering a large audience - Michael Sprott is a former European and Commonwealth Champion - Michael is a well loved character that has strong brand appeal in the similar style to Frank Bruno