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Sponsor European Title Fight contender Michael Sprott

Provided by Frank Joseph Boxing Promotion
Opportunity for a brand to associate themselves with Michael Sprott in a high profile European Title fight on Sky Sports 1

Tell us about the Opportunity / What is it?

This is a unique opportunity for a brand to associate themselves with Michael Sprott 35, who won by a stunning third-round knockout when he met Harrison for the European crown in 2007. The sponsors will be closely associated with a former European and Commonwealth Champion in an all British fight against Audley Harrison. Barry Hearn has described the fight as "This is the fight the public wants to see against two of Britain's best heavyweights".

What is the Marketing Objective?

Build brand awareness with a captivated, male dominated audience.

How does it work?

This sponsorship will include branding on all team kit during the fight as well as in all of the press conferences in the build up. This will include team tracksuits, team gowns in the ring, on the shorts of Michael, t-shirts worn in all press conferences. Michael will also be available for some PR work and will thank the sponsors in press conferences and in the ring.

Who's used it in the past?

This is a media first opportunity

Features / Benefits

- Boxing delivers a captivated and motivated male audience - Sky Sports 1 is showing the fight delivering a large audience - Michael Sprott is a former European and Commonwealth Champion - Michael is a well loved character that has strong brand appeal in the similar style to Frank Bruno

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k1m+ viewers with male bias
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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