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Sponsor Got to Dance Series 4 on Sky 1 HD

Provided by Sky Media
Bigger, bolder, better! Sky 1 HD's hit entertainment spectacular, Got to Dance, is returning for a fourth series.

Tell us about the Opportunity / What is it?

In January 2012, Sky 1 HD's spectacular dance contest GOT TO DANCE shimmied back onto the channel to much fanfare. Edinburgh, Manchester and London played host to auditions where competitors took to the stage in front of an expert, contemporary dance panel including Diversity lead choreographer Ashley Banjo, Pussycat Doll Kimberly Wyatt, and newly appointed judge Aston Merrygold from JLS. Host Davina McCall was on hand to congratulate or comfort those who managed or failed to make the grade. Now they're all back for a fourth series!

What is the Marketing Objective?

Proven successful talent show format with an increasingly large and loyal audience.

How does it work?

Scheduling shall take place across Sky1 HD and Sky1 plus repeats on Sky 1 and Sky 2. 1 x Preview show (60 minutes) (Dec 22nd)8 x Audition shows (60 minutes) (starts Jan 6th);5 x Live Qualifiers (60 minutes); 1 x Meet the Finalist shows (60min - starts Mar 11th);1 x Live Final (90min + 3D simulcast); 25 x uncut Auditions. Opening & closing credits of 15 seconds. Break Bumpers of 2 x 5 seconds per centre break(3 x centre breaks per 1 hour show). The sponsor will also receive logo accreditation on all programme specific trailers that are 20 seconds or greater in length.

Who's used it in the past?

Please contact Mike Murphy for details of previous sponsors.

Features / Benefits

Got To Dance Series 3 (including the Uncut Auditions) was the highest ever performing series - up 13% on year on year. The best premiere TX reached over 1.2 million individuals. 10 million video views across all platforms - up 200% year on year from 5 million. Proven successful talent show format with an increasingly large and loyal audience. New & Talented judges provide credibility and A-list celebrity glamour to the show, engaging new and existing audiences. Product Placement and Online opportunities also available.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +Estimated to reach 12.6 million individuals
16 - 24Female
LocationTimingsMarketing ObjectiveOpportunity Type
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