Sky Media and A&E Networks UK are pleased to offer an advertiser the opportunity to sponsor some of the most exhilarating and nail biting programming to hit our TV screens! UK Premieres of Ice Road Truckers Deadliest Roads Season 2 and Ice Road Truckers Season 5 are airing on HISTORY & HISTORY HD and promise to bring their loyal viewers more of the adrenaline charged excitement that they know and love.

Brand Awareness

This advertising opportunity provides exclusive sponsorship credits around all programming surrounding Ice Road Truckers: Season 2 and Season 5 and tune in promos which will feature a full 5" sponsorship credit before the promo. Sponsorship credits are broken down each episode in the form of: Opening Credit: 1 x 15 seconds; Break Bumpers: 2 x 5 seconds per centre break; Closing Credit: 1 x 15 second credit. There are approximately 3 centre breaks per 1 hour programme.

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- Highest rating factual series ever on History UK - The IRT Deadliest Roads Thursday 9pm slot makes History the highest rating factual channel at that time - UK Premieres of an incredibly popular franchise - On-air promo campaigns which could feature a sponsor's logo or a 5" bumper - The package includes broadcast and online sponsorship