Launched in 2010, Laughternoons is a permanent 4-5pm branded comedy block airing daily on Cartoon Network
Cartoon Network is the destination channel for kids who love cartoons. Cartoon Network is the home of creativity and fun, where the newest and most exciting cartoons can be found. Laughternoons is a permanent 4-5pm branded comedy block airing daily on Cartoon Network. It was conceived to reinforce comedy as a core channel proposition, build loyalty and engagement amongst our existing audience and attract new audiences to the channel. Sponsorship will consist of both television ads and online display advertising.
Build Awareness, Brand Association.
TV: Sponsorship bumps on all programming on air during the hour, 5 days a week. Online: Pre-Roll on all non-UG video content on the microsite. Full ownership of all display advertising across the microsite. Short pieces of original live-action standalone & continuity content, including jokes, sketches and hidden-camera antics with content placed around breaks to sustain viewers across the advertisements and into the next programming segment.
This is a new opportunity.
Kids relate strongly to comedy and laughter is an important part of their lives. It is a great opportunity to build an association with Cartoon Network, it's characters and with the audience's shared love of laughing. The combined on-air & online campaign will have massive engagement with the audience. The block is a long-term strategy for the channel, so any association with your brand now will benefit for a long period of time.