CASE STUDY: Start Rite partnership with Boomerang

Provided by Turner Media Innovations
Start Rite partnered with Cartoon Network and Boomerang to engage audience with the new range of children's shoes

What was the Challenge / Background of the Campaign?

With 220 years of experience and expertise, Start-rite are dedicated to creating quality, durable, stylish-fitted footwear designed especially for children of all ages. Start Rite wanted to engage the Boomerang audience with the new range of shoes and so Turner Media Innovations created a sponsorship campaign with webdrive.

What was the Campaign Objective?

- Build an effective partnership with Start Rite and Boomerang's best-loved programming - Engage audiences with the new range of Start Rite shoes - Create a tag to turn the Start Rite advert into a webdrive - Create an exciting competition to get kids online and viewing the key shoes from the range

What was the Solution?

The sponsorship campaign consisted of 3 x 10" and 3 x 5" idents which aired around some of the best-loved programming on Boomerang. We created a tag to add to the Start Rite TVC, turning it into a webdrive. Using the creative project from the advert, we were able to create a seamless addition with a Call To Action. The site featured 4 key shoes from Start Rite as well as the TVC, an exit link to the Start Rite site and a competition. Kids could win an ipad by answering a simple question and entering the prize draw.

What were the Results?

The micro-site received over 28,000 page views from over 7,000 unique visitors. The competition received over 6,000 entries!

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsThe microsite received over 28,000 page views
0 - 9Both
Kids HH
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service