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Sponsor Magic FM Stressbusters

Provided by Bauer Media
Magic's Stressbusters show is weekday 7-8pm and involves an hour of chilled out music to help our listeners unwind and relax.

Tell us about the Opportunity / What is it?

Magic's Stressbusters is an hour of chilled out music at the end of Graham Dene's drivetime show, aiming to help our listeners relax and unwind after a stressful day at work.

What is the Marketing Objective?

Build up your brands awareness amoungst a group of receptive consumers who are looking at unwinding after a hectic day.

How does it work?

It is a music focused show allowing a brand to have great stand out. An advertiser can get involved through sponsor credits integrated within the fabric of the show. In addition we can run trails throughout all day parts furthering the association and increasing your brands exposure. Graham Dene can run promotions in drive time to launch the activity and create an interest with the audience. Previous research highlights the positive attitudes that listeners have towards the show.

Who's used it in the past?

Kumala Wine was the previous sponsor of the show (see attached case study for information and ad effectiveness results).

Features / Benefits

It is the perfect environment for brands that are looking to associate themselves with relaxation and 'me time.' Research undertaken by Clark Chapman, June - November 2006, showed the following results amongst Magic listeners when asked about Stressbusters: 87% of Magic listeners say Stressbusters is excellent for a bit of 'me time'. 87% of Magic listeners say it perfectly suits their mood after a busy day. 89% of Magic listeners say it is good for winding down at the end of the day. 90% of Magic listeners say Stressbusters plays one great tune after another.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kAdults between 25-44
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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