This idea is archived

Sponsor "Premier Nights Movie Zone" at Madame Tussauds

Provided by Merlin Entertainments
Tgt 2.1m visitors by sponsoring the movies zone where the public can get up close and personal with their Hollywood idols

Tell us about the Opportunity / What is it?

Take full ownership of our Movie Zone 'Premier Nights', where you have the chance to meet some of the biggest movie characters of modern times including the likes of Shrek, Spiderman, Captain Jack Sparrow & The Terminator, as well as Hollywood icons such as Steven Spielberg, Michael Caine, Charlie Chaplin, Humprey Bogart, John Wayne & Marilyn Monroe.

What is the Marketing Objective?

Sponsorship works on many levels; not only will it allow a brand to cement it's saliance with movies, it will also allow the public to directly interact with your brand via the opportunity to create a fully interactive experience. In addition huge brand awareness will be generated by the outdoor activity that is also part of the package.

How does it work?

Sponsorship includes: 1.Branding of the Movie Zone - via plasmas / backdrops / posters / leaflets / blue tooth / soundtrack / shop placement 2.Outdoor branding - Ownership of giant backlit window underneath the iconic Planetarium + back lit 6 sheet on the front of the building (passing traffic of +50m) 3. Online sponsorship / branding 4. Full A4 page ad in Madame Tussauds Guidebook 5. Ticket promotions across the whole of the Tussauds group including Alton Towers, Throrpe Park, British Airways London Eye, Legoland, 6. Opportunity to host party in the Movie Zone

Who's used it in the past?

No one - this is the very first time we are opening up Madame Tussauds to sponsors, so your chance to get in first!

Features / Benefits

Utilising Event / Outdoor / Experiential / Online / Print & Promotions the package allows the sponsor to immerse themsleves fully into the world of movies. Not only that, the proposition is truely unique - nowhere else in the Europe will you be able to get involved with a package like this. We are open to any additional ideas a sponsor may have - including creating a tailored interactive experience within the movie zone itslef. We will also handle all creative + deal management & offer to co fund research into the sponsorship.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k2.1 million visitors/50 million+ passing traffic
16 - 24
25 - 34
35 - 44
All Genders
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service