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Sponsor Sky News content on Transvision screens at 17 stations

Provided by Sky Media
Opportunity to sponsor segments of Sky News content on 18 large format digital Transvision screens at 17 of UK's rail termini!

Tell us about the Opportunity / What is it?

Sky News has been supplying content to Titan's network of 18 large format digital Transvision screens at 17 of the UK's network rail termini since Feb 2007. Located in high dwell time areas on the station concourses in London, Birmingham, Leeds, Liverpool, Manchester, Glasgow & Edinburgh, the network transmits for 16.5 hours per day between 07:00 & 23:00 (Mon - Fri) and 07:00 - 23:00 (Sat & Sun). Sponsorship of segments of Sky News content is currently on offer, including sponsorship of business, showbiz, sports and TV picks content.

What is the Marketing Objective?

To build awareness of your brand to drive an increase in sales by targeting as many commuters in a high dwell time area as possible when they expect to be targeted on their journey.

How does it work?

With the exception of the 15" Weather segment which offers an in content branded banner only, each of the sponsorable segments of Business, Showbiz, Sport & TV Picks offer the advertiser: 5" opening full screen credit, 20" in content branded banner on the right hand third of the screen for duration of sponsorsable segment (can be promotional / directional), 5" closing full screen credit.

Who's used it in the past?

Sky News content currently includes sponsorable segments of Business, Sport, Showbiz & Weather broadcast alongside news headlines & advertising in a 6 minute loop. We will also be introducing a sponsorable TV Picks segment pre Christmas.

Features / Benefits

Each year 800,000,000 passengers pass through the station network of which 78% are ABC1 and average dwell time is 22 minutes, making this is a great opportunity to target a mass number of people in a high dwell time spot.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsTo reach thousands of commuters across the UK
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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