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Sponsor Sky Sports' coverage of the 2010 Investec Challenge

Provided by Sky Media
A multi-platform sponsorship opportunity of all Sky Sports Investec challenge coverage

Tell us about the Opportunity / What is it?

Sky Media is delighted to offer brands an opportunity to become the broadcast and online sponsor for all Investec Challenge matches in 2010 on Sky Sports and England will play four back-to-back test matches in November from the 6th through to the 27th at Twickenham against Australia, Samoa, South Africa and New Zealand. Each test match will kick off at 2:30pm with all games to be shown live across the Sky Sports Network. This sponsorship opportunity includes all live Investec Challenge coverage on Sky Sports from November through to December of this year.

What is the Marketing Objective?

Build brand awareness through targeting a wealth of rugby fans.

How does it work?

A sponsor can expect to receive opening and closing credits in a sequence lasting up to 15 seconds. 5 second full screen break-bumpers will be displayed entering the commercial break and a 5 second logo on leaving (On average 4 breaks per live game). On air promotion will be provided visually and, where possible, verbally on all specific trailers.

Who's used it in the past?

This is a brand new opportunity however other sponsors of Sky Sports coverage have included Gillette, Ford, Bet 365 and Sure for Men.

Features / Benefits

This sponsorship opportunity provides the option for a multiplatform campaign through utilising a number of attractive advertising and sponsorship packages, enabling a sponsor to extend and support their branding message across SKYSPORTS.COM (for more information regarding these additional opportunities please refer to the attachment above).

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details2.4 million adults with a strong male bias
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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