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Sponsor the Challenge Action Package with Sky Media

Provided by Sky Media
Our Challenge Action Package includes TNA Wrestling, Takeshi's Castle and Ninja Warriors.

Tell us about the Opportunity / What is it?

Challenge offers some of the most exciting action shows on TV, including the exclusive rights to broadcast all TNA wrestling shows. From the fun-filled world of Takeshi's Castle to the adrenaline filled action of TNA wrestling, this package has something to offer for everyone! The Action Package on Challenge includes the following three shows: TNA Wrestling, Ninja Warrior, Takeshi's Castle. In 2011, through the move to Freeview, Challenge had a cumulative reach of 31 million viewers over the year.

What is the Marketing Objective?

With a huge cult following for all three shows, this package will provide a sponsor with the opportunity to reach the majority of these viewers through the most popular action shows.

How does it work?

Sponsorship of the Challenge Action Package provides a sponsor Opening and Closing credits of 15 seconds, Break bumpers of 2x5 seconds per centre break and logo accreditation on all programme specific trailers that are 20 seconds or greater in length. For full details of each of the shows involved please refer to our attachment.

Who's used it in the past?

This is a brand new sponsorship opportunity.

Features / Benefits

Hugely popular action shows with a loyal audience that tune-in every week TNA Wrestling features some of the most famous wrestlers of all time, including Hulk Hogan, Jeff Hardy and Kurt Angle. Live UK wrestling event will be exclusively broadcast on Challenge and includes the opportunity to sponsor the event itself! The availability of Challenge on Sky, Freeview and Virgin Media will extend its potential audience. Long-running shows, providing a huge number of exciting episodes throughout the week. Association with some of the UK's most popular action shows.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kEstimated to reach 887.4, 30" equivalents for adults 16-34
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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