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Sponsor the Albert Kennedy Trust 25th Anniversary Concert at O2

Provided by Talenthouse
A one-off live concert and global webcast event scheduled to broadcast globally in Nov/Dec 2014

Tell us about the Opportunity / What is it?

To celebrate their 25th anniversary, the AKT are teaming up with Talenthouse to bring together an astonishing line-up of A-list artists and emerging LGBT talent for a fund-raising concert of global magnitude at a major London venue. A series of money-can't-buy opportunities to collaborate on this ground-breaking initiative will culminate in an event designed, produced and performed entirely by the LGBT community. Christopher Ciccone (Madonna's Blonde Ambition, Girlie Show) has been provisionally confirmed as Art Director of this event.

What is the Marketing Objective?

- Create unique, high-impact social content strategy spanning 6-12 months - Engage new and existing audiences, and drive sales - Drive fund raising - Seed and disseminate original content via online and other mainstream media - Secure endorsements from high-profile artists - Swell social following - Initiate positive conversations - Create mass organic, earned PR - Maintain positive, ongoing world-of-mouth marketing - Help fulfil duty of care and CSR strategies - Provide a viable commercial opportunity for winners and finalists.

How does it work?

Five (5) Talenthouse Creative Invites will call on: - Artists & Designers to create a stunning backdrop for a segment of the show - Fashion Designers to create a costume for a featured act, band or artist - Musicians to submit an original track or performance for the chance of performing live on stage at the event alongside headlining acts - Photographers to submit an original image for the chance of becoming an official photographer - Filmmakers to submit a short film for the chance of becoming official backstage videographer

Who's used it in the past?

This is a new and exclusive format open to (max) 5 sponsors.

Features / Benefits

Creative invites from concept to completion Social media voting platform Web display advertising Extensive social media coverage and viral syndication Multiple pop-up calls-to-action after voting Artist engagement and liaison Venue, staffing and security Show Director and key Production crew Event design, planning, production, set build, lighting & sound Media partner agreement and media buying Branded global webcast Branded VIP After Party Official photography and footage for promotional use Winner's bursaries

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +LGBT community, artists, designers,
16 - 24
25 - 34
All Genders
LocationTimingsMarketing ObjectiveOpportunity Type
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