This idea is archived

Sponsor the new comedy "I Just Want My Pants Back" on MTV

Provided by Sky Media
"I Just Want My Pants Back" follows the triumphs and misadventures of a group of friends as they navigate post-college life.

Tell us about the Opportunity / What is it?

Sky Media and MTV are proud to offer the opportunity to sponsor this brand new, exciting comedy series from acclaimed director and executive producer Doug Liman (Mr. and Mrs. Smith, Swingers, Bourne Identity). Struggling with sex, love, career and friendship as a young twenty - something living in Brooklyn, the series follows Jason Strider, who puts hanging with his friends, going to bars and hooking up above his entry level job. It's not until a one night stand steals his heart and his pants, that he begins a quest to get his beloved jeans back, and hopefully the girl.

What is the Marketing Objective?

Align your brand with quality content from Sky Media and MTV.

How does it work?

The series consists of 12 x 30 minute shows between Tuesday the 27th of March and Tuesday the 5th June. Estimated Transmissions per week shall be scheduled as 10-1030pm (Double bill Episode 1, single bill thereafter) and Wednesday 11pm, Thursday 10pm and Sunday 11pm. 2 x 10" and 2 x 5" sponsorship credits will surround each transmission. At MTV, we pride ourselves on our ability to engage with and represent young people across the UK, producing a plethora of content that will relate, inspire and entertain.

Who's used it in the past?

For more information, please contact Mike Murphy via the contact details tab.

Features / Benefits

MTV's I Just Want My Pants Back is easily the channel's best effort since plunging into the scripted business." Variety. "Entertaining ensemble show about beautiful, bright people." San Francisco Chronicle. "MTV premieres the very hip and sexually frantic new comedy I Just Want My Pants Back." TV Guide. "A completely ridiculous yet randomly entertaining exhibition of all these desires." LA Times. "Topped with a slathering of sexual innuendo and a dose of dope humor." Boston Herald.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kMTV UK alone reaches 21.1 million viewers a month.
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service