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Sponsor The Kennedys: the epic 8-part movie event

Provided by Sky Media
Sky Media are delighted to offer an advertiser the opportunity to sponsor The Kennedys; a brand new US production on History

Tell us about the Opportunity / What is it?

Greg Kinnear, Katie Holmes and Tom Wilkinson star in the upcoming 8-part movie event, The Kennedys. This series delves deep into the trials and tribulations of one of the worlds most well known, well respected and fascinating families in History. Creating an affiliation with History and The Kennedys enables advertisers to reach a very upmarket, financially solvent, commercially receptive and technically savvy audience.

What is the Marketing Objective?

Build awareness of your brand to a highly targeted audience

How does it work?

This opportunity consists of sponsorship credits around The Kennedys and tune in promo's which will feature a full 5" sponsorship credit before the promo. History is also heavily investing in an extensive Marketing campaign to promote the series. Opening & Closing credit: 2 x 15 seconds per programme. Break bumpers: 2 x 5 seconds per centre break. There are normally 3 centre breaks per one hour programme. Approximate number of sponsorship credits: 256 (includes repeats) Approximate number of 5" full length sponsorship credits around tune in promos: 6,500

Who's used it in the past?

This is a brand new opportunity

Features / Benefits

History is available in 9.9 million UK cable and satellite homes. Since it launched, the channel has always been one of the top three in the UK's 13 factual channel brands. History reaches 1.4m of adults per week. 67% of viewers are male. 46% of the audience is aged between 35-54. Over 40% of the channel's viewers are ABC1 demographic group. A typical History Viewer drives a car worth over £30,000, they think that designer label improves a person's image and take three or more trips abroad per year.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kABC1 Men
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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