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Sponsor the Parenting strand on Discovery

Provided by Sky Media
A unique sponsorship opportunity to speak to mums watching Discovery Real Time, Discovery Home & Health and DMAX.

Tell us about the Opportunity / What is it?

This package allows audiences to access to over 70 hours per month of parenting programming, across Discovery Real Time, Discovery Home & Health and DMAX. Continue the journey with Jim Bob and Michelle as they welcome baby number nineteen in 19 Kids and Counting and follow the everyday achievements and struggles of the Roloffs - an extraordinary family comprised of both little and average-sized people in Little People, Big World.

What is the Marketing Objective?

Discovery's 'parenting' strand offers a unique sponsorship opportunity to speak to mums watching Discovery Real Time, Home & Health and DMAX. Some of Discovery's most popular programmes amongst ABC1 Women with Kids have been cherry-picked for this package.

How does it work?

Accreditation to include breask bumpers Bumpers of (Opening) 15 seconds, (Break) 10 seconds, (Closing) 5 seconds. 8 idents, per hour (80 seconds per hour) across an average of 70 hours programming per month. Please note that any on air programme promos will also feature the sponsor's logo. Other titles could include: Secretly Pregnant, World's Worst Mum, Birth Mum's, 19 Kids And Counting European Vacation, I Didn't Know I Was Pregnant, Families Behaving Badly, Wife Swap, American Pageants, Raising 10 kids: The Hayes Way, Dancing Tweens, Toddlers and Tiaras.

Who's used it in the past?

Please contact for details regarding previous sponsors.

Features / Benefits

DIGITAL OPPORTUNITIES: Bespoke microsite featuring editorial content, competition page, image gallery, social media integration and traffic drivers. AUDIENCE INSIGHT: ABC1 Households with young children who watched Real Time, Home & Health or DMAX in the past week are: 66% more likely than average to agree that it is worth paying more for organic food. 87% more likely to agree they wouldn't let their children eat junk food. 71% agree that it's worth paying extra for quality goods (5% above average). 18% more likely to agree that they like to try new food products.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsABC1 Households with young children
25 - 34
35 - 44
All adults
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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