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Sponsor the Talenthouse Ambassador Programme

Provided by Talenthouse
A year-long format for super-brands wishing to engage communities of new creative talent emerging from colleges & universities.

Tell us about the Opportunity / What is it?

For each winner (plus selected finalists - as chosen by the sponsor(s) (where applicable): • £1,000 bursary • Invitation to become an official Talent Ambassador • Their work (art/design/photography) exhibited at the Hospital Club during one weekend showcase • Their short film screened at the Hospital club during one weekend showcase • The opportunity to perform live at the Hospital Club at a weekend showcase VIP Party • Their work published in print/online by the associated media partner • Sponsored portfolio or Sponsored Member Invite

What is the Marketing Objective?

• Create a unique, high-impact social content strategy spanning 1 year • Fulfil Duty of Care & corporate social responsibility strategy • Raise awareness of sponsors' products/services • Drive sales • Seed & disseminate original content for sponsors via online & mainstream media • Secure official endorsements from artists • Engage new & existing audiences • Talent acquisition • Swell sponsors social following • Immerse sponsors into peer-to-peer news feeds • Initiate positive conversations about sponsors' products • Create mass earned, organic PR

How does it work?

A range of online and print media, and brand-led events/event sponsorship, will be supported by on-campus talks and info-points hosted by Talenthouse and brand partners. Incentivised with a selection of mentoring, bursaries, gifts and events, Ambassadors will be invited to host their own sponsor-branded collaborations and events at which sponsors' products/services will be promoted and endorsed by the sponsored artists and their communities. The campaign will culminate in a tri-annual Talent Showcase hosted for a full weekend at the Hospital Club in London.

Who's used it in the past?

This is a new format available for the first time.

Features / Benefits

• 5 Creative invites • Social media voting • iFrame integration • Venue hire, staffing, curation, food, refreshments • Branded info-points & Talent Toolkits • Branding across all Ambassador events • Branded workshops at Talenthouse, London • Sponsorship of selected arts courses, departments, student shows • Opportunity to include products/promotions in Toolkits • Media partner & media buying • Use of campaign photography & documentary for promotional use • Sponsorship of winners' & finalists' portfolios & Member Invites • Sponsorship of 50 Talenthouse member portfolios

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +Creative courses, schools, colleges, universities, academies
16 - 24Both
Students
ONLINE
SOCIAL MEDIA
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, London, INTERNATIONALAll YearBRAND ATTITUDEBRAND STRATEGY
SPONSORSHIP / MEDIA
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