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Sponsor Wheeler Dealers and Fifth Gear on Discovery

Provided by Sky Media
Talk to true motor enthusiasts looking for advice and entertainment.

Tell us about the Opportunity / What is it?

Sky Media and Discovery Networks are pleased to offer an advertiser a 12 month sponsorship opportunity of Wheeler Dealers and Fifth Gear (300 hours of programming per month). These highly successful shows air on Discovery, Discovery Real Time, Discovery Shed and Discovery Turbo - the number one motoring channel in the UK. This sponsorship package talks to true motor Enthusiasts looking for advice and entertainment.

What is the Marketing Objective?

Talk to true motor enthusiasts looking for advice and entertainment.

How does it work?

ON-AIR ACCREDITATION: Opening credits of 10", Break Bumpers of 5" and Closing credits of 5'. Average programming hours will be split by channel across the campaign period as follows - Discovery: 40 hours, Discovery Turbo: 120 hours, Shed: 120 hours, Discovery Real Time: 20 hours. In addition to On-Air accreditation, opportunities also exist for a digital extension as follows: DIGITAL OPPORTUNITIES: Creation of bespoke microsite, Display Media across relevant Discovery portfolio websites and a targeted Pre-Roll campaign around sponsored content.

Who's used it in the past?

Please contact Mike Murphy for details of previous sponsors.

Features / Benefits

Fifth Gear averaged 155k Adults (36% ABC1 Men) with the new exclusive series on Discovery. 1.3m Adults watched at least 10 minutes of Fifth Gear since its launch on the 3rd of September. The highest ratings episode hit 203k Adults, with a peak of 285k Adults. Wheeler Dealers. The 9th season of Wheeler Dealers was the most successful so far. The first 13 episodes averaged 255k. Adults, and it's the 2nd best series on Discovery. Episode 9 (featuring Nissan Skyline R33) achieved a record number of 388k Adults (peaking at 514k Adults).

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsFifth Gear av'd 155k Adults, Wheeler Dealers av'd 225k
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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